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Articles, guides, and resources dedicated to perfecting practice in your sales organization.

Recent Posts

What Is Cold Calling in Sales?

Cold calling remains a powerful tool in modern sales. Read this comprehensive guide to learn what cold calling is and how to master it.

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What Is Prospecting in Sales?

What is prospecting in sales? Read on to learn the power of prospecting to target & engage your ideal customers.

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Cold Calling Tips & Techniques

Struggling with cold calls? Discover these top 12 strategies to make your cold calls more effective.

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How to Handle Objections in Sales

Struggling with sales objections? Learn top strategies to handle objections in sales like a pro, close more deals and boost your sales performance.

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Top 25 Skills for a Sales Professional to Master

Want to close more deals? Gain the competitive edge by mastering these 25 key sales skills that lead to faster closes and higher earnings.

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How to Improve Sales Skills With 10 Proven Techniques

Looking to boost your sales performance? Learn the top techniques that can instantly sharpen your selling skills and increase revenue.

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You Never Earn Your Way Out of Practice in Sales

Integrating practice into daily routines is essential for maintaining and enhancing sales skills.

Wes Craig
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The Future of Sales Is Rooted in Predictive Enablement™

Predictive Enablement™ is the ability to foresee the training, coaching, and ingrainment gaps, down to the individual skill, or stage in the sales process.

Christina Brady
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The Inspiration Behind Luster

Luster is more than just a platform; it's a movement towards a future where sales training is predictive, proactive, and seamlessly integrated with the art of practice. It is a future where every rep has the opportunity to shine, and where sales teams are not just effective but brilliant.

Jodi Mesa
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Luster Revolutionizes Sales Practice with First AI-Powered Predictive Enablement™ Technology

Proprietary Technology Uses Hyper-Realistic Practice Simulations, Skill Drills and Data-Driven Insights to Identify and Bridge Skill Gaps Before Impacting Sales Performance

Christina Brady
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Let Your Sales Team’s Brilliance Shine

Perfecting practice starts with Luster. Get in touch to learn more.

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