We Believe in Perfecting Practice

The challenges go-to-market teams face with an ever-changing landscape and lack of ability to effectively learn at work is not for the faint of heart. We're here to change that.

The Power of Practice

When it comes to practice, it’s not just the quantity of time that matters — it’s the quality of practice, too. Today, both are failing our sales organizations. Reps learn through training. They periodically practice through generic role playing with peers or overworked managers. They forget. Teams miss goals due to skill gaps. And the cycle begins again.

We knew there had to be a better way to make all the hours spent on training stick. To proactively practice with more sophistication, specificity, and fun that can grow individuals and entire organizations. Through the power of generative AI and technology, we’re so excited to build and create Luster, the practice platform that delivers true predictive enablement for sales organizations.

Perfect practice. Sales brilliance.

Our Team

Christina Brady
CEO & Co-Founder
Jodi Mesa
CPO & Co-Founder
Wes Craig
Co-Founder, Head of BizOps & Customer Success
High Alpha
Investor & Partner
Jake Miller
vCTO
Kyle Himmelwright
Advisor - Head of RevOps, Pinecone
Jen Igartua
Advisor - CEO, Go Nimbly
Morgan Ingram
Advisor - CEO, AMP

Our Values

  • Brillantly Compassionate

    True brilliance shines brightest when it's fueled by compassion. Our team is dedicated to creating a culture of empathy and support, where everyone's brilliance is valued and celebrated. No matter who you are, we treasure your well-being.

  • Venturing from the Box

    Forget outside the box. To us, there are no boxes. We value and seek creative ideas and how to push what’s achievable. We celebrate ideas that are past known constraints and goals that envision what the future could be. We dream big to illuminate the path to brilliance.

  • Honoring Expertise

    Like our customers, our team members are dedicated to perfecting their skills to become masters of their craft. We know we’ll always be learning, but we’ll also always strive to outpace others. Our competence and expertise will be what allows us to outshine the competition and win the race.

  • We Face Fear Together

    We are doing big, scary things on the cutting edge of technology. We value fear for being a great equalizer and know it puts us in the position to support one another. Just like a diamond in the rough, we know there is opportunity on the other side. Fear is not a barrier. It is a motivator for action. We’re not afraid to fail — we’re afraid of not trying.

Join the Team

We’re looking for talented, driven, and humble humans to join the team.

View Open Positions

Safe and Secure

We’re SOC 2 audited, and follow best practices such as end-to-end encryption, robust monitoring, and regular third party testing.

  • SOC 2
  • End-to-end Encryption
  • Third Party Audited